Category: Fashion & Beauty
Keywords: fashion week, fashion events, Modeling,
Located at The Store X, 180 Strand, the LFW Designer Showrooms will host AW19 collections from over 50 British and International designers. Presented within is a rich and diverse selection of contemporary product from both Ready-to-Wear and Accessory brands, highlighting the very best in creativity, diversity and craftsmanship. Showcasing at London Fashion Week raises the profile of brands as part of London Fashion Week’s edit of what to see.
The international element of the showrooms illustrates that the doors to London are truly open, with designers showcasing from countries including Austria, China, Germany, Italy, South Korea and United States. The pull of London on a global scale is undeniable. The UK continues to be an attractive and fertile home for an array of designer businesses of any size. Showcasing within the LFW Designer Showrooms allows brands to develop relationships with globally influential stores and helps to increase their exposure to top international journalists, publications and stylists.
Of the four fashion capitals, London is the only city that hosts the Designer Showrooms in the same venue as the official BFC Catwalk Show Space. Located on -1 The Store X, the Designer Showrooms will also feature the British Fashion Council’s DiscoveryLAB showcasing platform, that will feature a programmed schedule of live presentations, interactive performances and digital fashion film screenings for our audience to engage with across LFW.